With the highly competitive market, business entrepreneurs are constantly striving to look for new ways that could help them reach out to a number of potential customers at the earliest. With modern forms of communication and interaction, businesses can promote their brand to a wider audience within minutes. Bulk SMS is a new age technology that has attracted youngsters and businesses, which use it as effective means of marketing. For instance, with the bulk SMS facility, businesses promote discounts, special events, new stocks and freebies to customers within minutes. The concept of bulk SMS has gained popularity for its simple, reliable and speedy functionalities. Very often, a business can’t contact a person with a simple telephone call; nevertheless, with the help of a text message, a business can convey their message in a short and precise manner. It has been noticed that in comparison to the other modes of messaging, short message services is effective and useful with a high rate of flexibility and benefits. Interacting with customers makes for an important part of modern age marketing. Customers like a brand that maintains a personal communication level with them, making it important and valued. Bulk SMS definitely plays a major role with easy to access options. A business keeps their customers updated about various events and get feedback; reviews and reports from their clients which will in turn help them develop and improve their business.